After a succession of price increases of up to 17% for raw materials, packaging, couriers, energy, employment, and pretty much anything else you can think of, we are having to increase the price of our paint products. We haven't increased our prices since 2024 and are still very competitively priced compared to other high street brands so you're still getting good value for money for premium paints. For example, when comparing our Wood Paint prices to comparable Coat and Farrow...